Insights
Our views on the latest in media, consumers, and culture, with perspectives from around the world.
Keisha Brescia Joins Assembly as Its First Global Chief Transformation Officer
Stagwell (STGW) executive brings 20+ years of transformational experience to the agency
Assembly Launches Media Division in Poland, Expanding Regional Capabilities
Natalia Plawgo has been elevated to Media Division Managing Partner, overseeing the offering in the region.
Assembly Appoints Bipul Markan as Head of Research & Insights for MENA Market
The agency continues to expand its research and insights function in MENA, helping clients navigate the region's dynamic market landscape with data-backed strategies.
Assembly Strengthens India Scale with In-Market Client Growth Team
Assembly unveils its new Bangalore office and welcomes Anish Daniel to lead operations supporting Lenovo, Fossil Group and Estée Lauder.
Assembly Europe Welcomes Samantha Scott as New Managing Partner
Scott will support key clients in the luxury, travel and FMCG sectors at Assembly
Vote for Assembly's SXSW 2025 Panel Picker Sessions
From the rise of immersive consumer experiences to the enduring brand-building power of athletes, marketing’s biggest trends are set to converge in Austin for SXSW 2025. The SXSW Panel Picker is now LIVE – make your voice count by voting Assembly's panels today!
Assembly MENA Named SEO, Web Analytics and UX/UI Agency of Record for Al-Futtaim Automotive
This new partnership will see Assembly at the helm, delivering measurable SEO results, Data and Analytics, and UX/UI initiatives for Al-Futtaim Automotive.
Assembly Appointed by Tech Unicorn Pipedrive as Global Media Partner
Assembly will fuel growth through a bespoke AI-powered marketing intelligence engine
Assembly Hires Shivaprasad Nair as Managing Director of New Global Delivery Offering
The Stagwell (STGW) media agency expands global footprint and strengthens operations in India, Egypt, and the Philippines
Assembly Brings Brand New Galaxy into the Fold, Connecting Digital Commerce and Omnichannel Media to Deliver True Brand Performance Worldwide
Stagwell's (STGW) Brand New Galaxy rebrands as Assembly, bolstering Assembly's media and more capabilities across the consumer journey
Assembly Promotes Moyosore Fagunwa (Moyo) to Head of Data & Analytics for the MENA Region
The elevation strengthens the Stagwell (STGW) agency’s leadership in advanced data and analytics solutions in the region.
Assembly appoints Zoya Shahid as Head of User Experience and Integration, MENA
Shahid’s new role signifies a strategic move by Assembly to enhance its offerings. She will spearhead the creation of user experiences and integrations that are measurable, cost-effective and tailored.
Assembly Named Global Integrated Media Agency For Fossil Group, Inc.
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include watches, jewelry, handbags, small leather goods, belts and sunglasses.
Assembly Welcomes Pele Cortizo-Burgess As First Global Chief Strategy Officer
Cortizo-Burgess' hire comes as part of the acceleration of the Stagwell (STGW) agency's global growth strategy.
Assembly Europe Elevates Kashif Dalvi as New Head of Strategy
Dalvi previously held the role of Strategy Partner, Europe, at Stagwell's (STGW) Assembly
Assembly Elevates North America Leadership in Enhanced Org Structure
With the elevations comes a new operational structure— "Assemblies" delineated by geography and industry sector.
Assembly Expands Global Leadership Team With New Elevations
"We are confident that in their new roles, they will continue to elevate our agency and set new benchmarks in the industry." - Rick Acampora, Assembly Global CEO
Assembly Bolsters Executive Leadership Team with James Wilde as Head Of Growth & Marketing and Lizzy Herbertson as Commercial Director In Europe
Wilde previously held the role of Head of Growth at Wavemaker UK while Herbertson spearheaded commercial innovation at both Astus and Dentsu
Assembly Hires Ryan Garner as First-Ever Mena Chief Activation Officer
The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership
Assembly Elevates James Appleby To UK Managing Director
Appleby previously held the role of Managing Partner for the Stagwell (STGW) agency
Paul Keeble Takes the Helm as Global CFO at Assembly
Keeble Brings Over Two Decades of Global Finance Leadership Experience to the Stagwell (STGW) Agency
Assembly Launches ShopConnect, a New Retail Planning Tool to Drive In-store Visits
The Stagwell (STGW) agency partnered with Talon to activate a first-of-its-kind connected commerce solution designed for all brick-and-mortar retailers
Assembly Named Media Agency of Record for Vera Bradley
The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand
Assembly Hires Greg Shickle as Europe Chief Activation Officer
The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership
Assembly Crosses the Finish Line with Brooks Running Paid Media Aor Appointment
The Stagwell (STGW) agency will lead the brand's paid media in North America
Stagwell (STGW) Hosts 'Political Media Days' Inaugural Summit, Projects Unprecedented $12B Political Ad Cycle in 2024
Stagwell's Political Firms and Media Agencies Ramp Up Client Support Ahead of 2024 Presidential Election
Assembly Expands Industry-leading Politics and Advocacy Practice with the Launch Of New Advocacy Consulting Technology (Act) Platform
The agency's new technology goes beyond politics to tackle performative social good across industries
Assembly, A Stagwell (STGW) Agency, Expands Sustainable Impact Initiatives With Partners For Progress
Assembly launches inclusive investment program to drive sustained transformation across all aspects of the creative and media supply chain
Assembly, A Stagwell (STGW) Agency, Appoints Industry Heavyweight Matt Adams as Europe CEO
Adams will oversee all Assembly operations in continental Europe and the UK, with a focus on accelerating the agency's business development and driving sustainable growth.
Assembly is Named U.S. Media Agency of Record for T.Rowe Price
Assembly will partner with T. Rowe Price to deliver a refreshed brand and an enhanced connected customer experience.
Assembly Awarded Google Marketing Platform’s Mobile Web Certification
Assembly Global, a Google Partner agency, has achieved GMP’s Mobile Web Certification.
Assembly Announces Launch Of Clean Media Lab at CES 2023
New, technology-powered media decarbonization offering assists clients in meeting Net Zero goals
Assembly Helps to Secure Victories for Candidates and Issue Groups in 2022 Midterms
Assembly supported nearly 60 candidates and 25 issues groups this election season.
Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness
Coppersmith will bring a more consistent and connected view of measurement and effectiveness.
Assembly Hires Gaby Sethi as Global Head of Impact
Gaby will define a new vision and global impact strategy for the Purpose-Led agency
How 9 Agency Creatives Turned Their Passions into Side Hustles
Assembly's own Upahar Rana launched Half Hippy, an all-natural skincare brand, in 2016.
Assembly Releases Newest Global Luxury Brand Report
Our 2022 report takes a magnifying glass to global luxury brand engagement in China
Stephanie Parkman joins Assembly as Head of Learning and Development in Europe
Stephanie brings a commitment to Learning & Development to Assembly through technical skill and emotional intelligence development.
Kristie Naha-Biswas Joins Assembly Europe to Drive Strategy & Planning
Naha-Biswas looks to elevate Assembly's omnichannel approach to deliver growth.
Assembly Enters the Media League in European Top 10
Assembly entered the media new-business Europe league tables after winning a major global account.
Mashreq Bank Partners with BNG/Assembly for Media AOR
BNG/Assembly will help elevate the Mashreq brand across the MENA region.
Shinji Agawa Leads Assembly’s Japanese Operations as General Manager
Agawa sets his eyes on elevating brands’ digital prowess, focused on bringing global data, talent, and technology to clients in Japan.
Stagwell Media Network and Talon Team Up To Deliver Leading OOH Solutions
Together, the teams further accelerate global, data-driven out of home advertising.
Assembly Announces Expansion to Saudi Arabia
The agency brings a modern, digitally led offering to the market, backed by strong consultative solutions.
Meet 14 Agency Experts Helping Big Brands Shine on TikTok
Assembly's Toni Box identified as key agency exec driving conversations surrounding TikTok implementation.
Lenovo Appoints Stagwell's Assembly as New Media AOR
Assembly took home Lenovo’s media business following a review managed by MediaSense that began last September.
Assembly Selected by Lenovo as Global Agency of Record
Assembly will lead Lenovo's full-funnel paid media program across North America, Europe, the Middle East, Africa, and Latin America.
Agencies Are Rolling Out More Inclusive Family Planning Policies
Agencies are taking steps to make policy language inclusive of same-sex couples and non-binary employees.
Assembly is A-List 2022 Purpose-Led Agency of the Year
Assembly named as the first-ever Purpose-Led Agency atop Ad Age's prestigious A-List.
amika Taps Assembly to Lead Integrated Media Program
The best-selling haircare brand is focused on increasing awareness surrounding its brand values, sustainable practices, and specialized products for all hair types.
Agency Brands Still Matter. Just Ask Stagwell's Assembly
Hot off a merger with its sister shop, the media agency has a new look.
Stagwell’s (STGW) Assembly Unveils Fresh Brand Identity
The new identity, designed by creative media consultancy and fellow Stagwell agency, GALE, will be represented globally across the more than 30 markets Assembly serves, uniting our 1,500+ talent network under a focused vision.
Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership
TikTok For Business’s Waseem Afzal, and Assembly’s, Faisal Dean reflect on how their 2021 strategic partnership has unlocked mutual value and spurned fresh collaborations for 2022.
The Season of Giving is Here and It’s Not Fashionable to Be Late
Our Strategy Director, Lesley Duncan, covers the critical strategies to engage customers during an earlier-than-ever holiday season in Adweek.
Elevate Your Brand’s Connected Commerce Experience with Marketplaces
Alexei Filippov, strategic partnership lead of APACRU, and Kelvin Lee, marketing manager of APACRU, discuss how the conversation around connected commerce is changing.
Stagwell Merges ForwardPMX and Assembly into Media Powerhouse
The combined agency will deliver a market-leading global omnichannel media offering, with technology, data and consultancy capabilities built to transform and grow brands’ businesses worldwide.
Assembly Adds Dynamic Women Leaders to Global Team
Assembly named eleven women into Vice President, Senior Vice President, and C-Suite roles.