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Insights

Our views on the latest in media, consumers, and culture, with perspectives from around the world.

Assembly Bolsters Executive Leadership Team with James Wilde as Head Of Growth & Marketing and Lizzy Herbertson as Commercial Director In Europe
featured news

Assembly Bolsters Executive Leadership Team with James Wilde as Head Of Growth & Marketing and Lizzy Herbertson as Commercial Director In Europe

Wilde previously held the role of Head of Growth at Wavemaker UK while Herbertson spearheaded commercial innovation at both Astus and Dentsu

Assembly Elevates James Appleby To UK Managing Director
Agency News

Assembly Elevates James Appleby To UK Managing Director

Appleby previously held the role of Managing Partner for the Stagwell (STGW) agency

Paul Keeble Takes the Helm as Global CFO at Assembly
Agency News

Paul Keeble Takes the Helm as Global CFO at Assembly

Keeble Brings Over Two Decades of Global Finance Leadership Experience to the Stagwell (STGW) Agency

Assembly Launches ShopConnect, a New Retail Planning Tool to Drive In-store Visits
Agency News

Assembly Launches ShopConnect, a New Retail Planning Tool to Drive In-store Visits

The Stagwell (STGW) agency partnered with Talon to activate a first-of-its-kind connected commerce solution designed for all brick-and-mortar retailers

Assembly Named Media Agency of Record for Vera Bradley
Agency News

Assembly Named Media Agency of Record for Vera Bradley

The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand

Assembly Hires Greg Shickle as Europe Chief Activation Officer
Agency News

Assembly Hires Greg Shickle as Europe Chief Activation Officer

The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership

Assembly Crosses the Finish Line with Brooks Running Paid Media Aor Appointment
Agency News

Assembly Crosses the Finish Line with Brooks Running Paid Media Aor Appointment

The Stagwell (STGW) agency will lead the brand's paid media in North America

Stagwell (STGW) Hosts 'Political Media Days' Inaugural Summit, Projects Unprecedented $12B Political Ad Cycle in 2024
Agency News

Stagwell (STGW) Hosts 'Political Media Days' Inaugural Summit, Projects Unprecedented $12B Political Ad Cycle in 2024

Stagwell's Political Firms and Media Agencies Ramp Up Client Support Ahead of 2024 Presidential Election

Assembly Expands Industry-leading Politics and Advocacy Practice with the Launch Of New Advocacy Consulting Technology (Act) Platform
Agency News

Assembly Expands Industry-leading Politics and Advocacy Practice with the Launch Of New Advocacy Consulting Technology (Act) Platform

The agency's new technology goes beyond politics to tackle performative social good across industries

Assembly, A Stagwell (STGW) Agency, Expands Sustainable Impact Initiatives With Partners For Progress
Agency News

Assembly, A Stagwell (STGW) Agency, Expands Sustainable Impact Initiatives With Partners For Progress

Assembly launches inclusive investment program to drive sustained transformation across all aspects of the creative and media supply chain

Assembly, A Stagwell (STGW) Agency, Appoints Industry Heavyweight Matt Adams as Europe CEO
Agency News

Assembly, A Stagwell (STGW) Agency, Appoints Industry Heavyweight Matt Adams as Europe CEO

Adams will oversee all Assembly operations in continental Europe and the UK, with a focus on accelerating the agency's business development and driving sustainable growth.

Assembly is Named U.S. Media Agency of Record for T.Rowe Price
Agency News

Assembly is Named U.S. Media Agency of Record for T.Rowe Price

Assembly will partner with T. Rowe Price to deliver a refreshed brand and an enhanced connected customer experience.

Assembly Awarded Google Marketing Platform’s Mobile Web Certification
Agency News

Assembly Awarded Google Marketing Platform’s Mobile Web Certification

Assembly Global, a Google Partner agency, has achieved GMP’s Mobile Web Certification.

Assembly Announces Launch Of Clean Media Lab at CES 2023
Agency News

Assembly Announces Launch Of Clean Media Lab at CES 2023

New, technology-powered media decarbonization offering assists clients in meeting Net Zero goals

Assembly Helps to Secure Victories for Candidates and Issue Groups in 2022 Midterms
Agency News

Assembly Helps to Secure Victories for Candidates and Issue Groups in 2022 Midterms

Assembly supported nearly 60 candidates and 25 issues groups this election season.

Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness
Agency News

Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness

Coppersmith will bring a more consistent and connected view of measurement and effectiveness.

Assembly Hires Gaby Sethi as Global Head of Impact
Agency News

Assembly Hires Gaby Sethi as Global Head of Impact

Gaby will define a new vision and global impact strategy for the Purpose-Led agency

How 9 Agency Creatives Turned Their Passions into Side Hustles
Agency News

How 9 Agency Creatives Turned Their Passions into Side Hustles

Assembly's own Upahar Rana launched Half Hippy, an all-natural skincare brand, in 2016.

Assembly Releases Newest Global Luxury Brand Report
Agency News

Assembly Releases Newest Global Luxury Brand Report

Our 2022 report takes a magnifying glass to global luxury brand engagement in China

Stephanie Parkman joins Assembly as Head of Learning and Development in Europe
Agency News

Stephanie Parkman joins Assembly as Head of Learning and Development in Europe

Stephanie brings a commitment to Learning & Development to Assembly through technical skill and emotional intelligence development.

Kristie Naha-Biswas Joins Assembly Europe to Drive Strategy & Planning
Agency News

Kristie Naha-Biswas Joins Assembly Europe to Drive Strategy & Planning

Naha-Biswas looks to elevate Assembly's omnichannel approach to deliver growth.

 Assembly Enters the Media League in European Top 10
Agency News

Assembly Enters the Media League in European Top 10

Assembly entered the media new-business Europe league tables after winning a major global account.

Mashreq Bank Partners with BNG/Assembly for Media AOR
Agency News

Mashreq Bank Partners with BNG/Assembly for Media AOR

BNG/Assembly will help elevate the Mashreq brand across the MENA region.

Shinji Agawa Leads Assembly’s Japanese Operations as General Manager
Agency News

Shinji Agawa Leads Assembly’s Japanese Operations as General Manager

Agawa sets his eyes on elevating brands’ digital prowess, focused on bringing global data, talent, and technology to clients in Japan.

Stagwell Media Network and Talon Team Up To Deliver Leading OOH Solutions
Agency News

Stagwell Media Network and Talon Team Up To Deliver Leading OOH Solutions

Together, the teams further accelerate global, data-driven out of home advertising.

Assembly Announces Expansion to Saudi Arabia
Agency News

Assembly Announces Expansion to Saudi Arabia

The agency brings a modern, digitally led offering to the market, backed by strong consultative solutions.

Meet 14 Agency Experts Helping Big Brands Shine on TikTok
Commentary

Meet 14 Agency Experts Helping Big Brands Shine on TikTok

Assembly's Toni Box identified as key agency exec driving conversations surrounding TikTok implementation.

Lenovo Appoints Stagwell's Assembly as New Media AOR
Agency News

Lenovo Appoints Stagwell's Assembly as New Media AOR

Assembly took home Lenovo’s media business following a review managed by MediaSense that began last September.

Assembly Selected by Lenovo as Global Agency of Record
Agency News

Assembly Selected by Lenovo as Global Agency of Record

Assembly will lead Lenovo's full-funnel paid media program across North America, Europe, the Middle East, Africa, and Latin America.

Agencies Are Rolling Out More Inclusive Family Planning Policies
Agency News

Agencies Are Rolling Out More Inclusive Family Planning Policies

Agencies are taking steps to make policy language inclusive of same-sex couples and non-binary employees.

Assembly is A-List 2022 Purpose-Led Agency of the Year
Agency News

Assembly is A-List 2022 Purpose-Led Agency of the Year

Assembly named as the first-ever Purpose-Led Agency atop Ad Age's prestigious A-List.

amika Taps Assembly to Lead Integrated Media Program
Agency News

amika Taps Assembly to Lead Integrated Media Program

The best-selling haircare brand is focused on increasing awareness surrounding its brand values, sustainable practices, and specialized products for all hair types.

Agency Brands Still Matter. Just Ask Stagwell's Assembly
Agency News

Agency Brands Still Matter. Just Ask Stagwell's Assembly

Hot off a merger with its sister shop, the media agency has a new look.

Stagwell’s (STGW) Assembly Unveils Fresh Brand Identity
Agency News

Stagwell’s (STGW) Assembly Unveils Fresh Brand Identity

The new identity, designed by creative media consultancy and fellow Stagwell agency, GALE, will be represented globally across the more than 30 markets Assembly serves, uniting our 1,500+ talent network under a focused vision.

Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership
Agency News

Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership

TikTok For Business’s Waseem Afzal, and Assembly’s, Faisal Dean reflect on how their 2021 strategic partnership has unlocked mutual value and spurned fresh collaborations for 2022.

The Season of Giving is Here and It’s Not Fashionable to Be Late
Commentary

The Season of Giving is Here and It’s Not Fashionable to Be Late

Our Strategy Director, Lesley Duncan, covers the critical strategies to engage customers during an earlier-than-ever holiday season in Adweek.

Elevate Your Brand’s Connected Commerce Experience with Marketplaces
Commentary

Elevate Your Brand’s Connected Commerce Experience with Marketplaces

Alexei Filippov, strategic partnership lead of APACRU, and Kelvin Lee, marketing manager of APACRU, discuss how the conversation around connected commerce is changing.

Stagwell Merges ForwardPMX and Assembly into Media Powerhouse
Agency News

Stagwell Merges ForwardPMX and Assembly into Media Powerhouse

The combined agency will deliver a market-leading global omnichannel media offering, with technology, data and consultancy capabilities built to transform and grow brands’ businesses worldwide.

Assembly Adds Dynamic Women Leaders to Global Team
Agency News

Assembly Adds Dynamic Women Leaders to Global Team

Assembly named eleven women into Vice President, Senior Vice President, and C-Suite roles.

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Taylor Malloy