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Agency News

Assembly Awarded Google Marketing Platform’s Mobile Web Certification

Assembly Global, a Google Partner agency, has achieved GMP’s Mobile Web Certification.

Assembly Awarded Google Marketing Platform’s Mobile Web Certification

Assembly Global, a Google Partner agency, has achieved GMP’s Mobile Web Certification in acknowledgement of our expertise in elevating the mobile experience.  

Optimising for mobile is essential in today's digital marketing landscape. Consumers are increasingly engaging with brands on a mobile-first basis, from search to advocacy, and across platforms, it is a priority to get it right on mobile.  

Achieving the Mobile Web Certification strengthens Assembly’s position as a leader in Mobile Experience and speed optimisation.

“Our team worked around Google’s framework for Mobile Experience. In order to achieve the partnership, we submitted several case studies showcasing how we helped our clients with great measurement tools and dashboards. From strategy and planning to execution and measurement of the campaigns, we demonstrated expertise and the benefits to our clients and their customers with proof of improved conversion rates and Mobile Site Speeds.”  

Says Antonella Villani, Director of Organic Performance for Europe.

Sarah Flannery, Europe’s Head of Client Development expands on this important certification for Assembly and its clients:

“In a competitive marketplace it is essential that brands create connected experiences with consumers. We see customer experience at the top of the agenda for CMOS and best in class digital user journeys is the cornerstone of a robust strategy. Consumers expect fast and relevant experiences across all devices.
This certification is recognition of the work Assembly has been delivering for brands to ensure budgets work harder and customer experience is front and center of all activations.”

To learn more about how you can optimise your mobile web strategy, contact us and our team can help.