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Assembly Appoints Jason Lim as First Ever Chief Media Officer for North America

May 6, 2025

Assembly Join Forces With The Earthshot Prize to Raise Awareness for Climate Innovations

April 22, 2025

Ilana Casser Joins Assembly as EVP, Growth North America

April 8, 2025

Intelligence Hub

The latest in media, consumers, and culture, with perspectives from around the world.

Assembly’s POV on Google’s AI Mode

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Assembly’s Take: Google Analytics Partner Summit EMEA

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Demand Led Growth: The Way Of Search

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Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

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Google Marketing Live POV: Reengineering Search for an AI-First World

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From Optimism to Impact

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Robust Data Gets the Most out of AI: Key Takeaways from Google Think Measurement

Assembly Europe

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The New Codes of Luxe

Assembly Europe

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February 4, 2025

Ramadan 2025: Giant Shopping Spectacle or Authentic Brand Connection?

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December 16, 2024

2025 Global Predictions

Assembly’s Insights Team

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December 14, 2024

Soundstorm Success: How Assembly and MDLBEAST Leveraged TikTok's Smart+ to Drive Ticket Sales and Set New Marketing Benchmarks

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December 12, 2024

From Finance to FinTalk: How Mashreq Engaged Millions with #TikTokCareerLab

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October 17, 2024

Decoding New Ways to Search with Google AI

Assembly Europe

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September 23, 2024

Luxury Benchmark Report 2024

Assembly Europe

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September 16, 2024

Building Meaningful Connections thisSaudi National Day

Assembly’s Insights Team

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Breaking down the Fall Out: Google Antitrust Ruling Impact

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Assembly MENA Search Uplift Case Study with Meta and Azadea Group

Assembly’s Insights Team

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Playtime is Over: Google Ends the Privacy Sandbox Experiment

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Trend Tapper Toolkit: Brat Summer

Assembly's Social/Influencer Team

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Prime Day Preview 2024

Assembly's Marketplace Team

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Google Marketing Live 2024 Report: A New Era for AI Ads

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The 2024 Holiday Preview

Assembly’s Insights Team

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2024 Influencer Trends Report

Assembly's Social/Influencer Team

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How to Build an Environmental Policy

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Assembly's 2023 Impact Report

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The Whole Health Navigation Guidebook

Assembly’s Insights Team

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February 1, 2024

2024 Ramadan Strategy

Mamun Muhammad, Strategy Lead

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January 12, 2024

2024 Privacy Solutions Handbook

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December 10, 2023

2023 Gen Z Report

Assembly’s Insights Team

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November 20, 2023

Key Shopping Dates 2023

Lama Ehab & Mamun Muhammad

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November 15, 2023

Consent Is the New Currency: Google Set to Bring Big Changes to Europe in Q1 2024

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November 7, 2023

Singles' Day 2023

Lama Ehab & Mamun Muhammad

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October 31, 2023

Resonating in Riyadh Season: Brand Strategies for 2023-2024

Lama Ehab & Mamun Muhammad

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October 31, 2023

Dupes: Foe or Friend?

Kristie Naha-Biswas

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September 21, 2023

Influencer Marketing: Holiday Trend Report 2023

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September 18, 2023

What to Expect this Peak Season

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September 14, 2023

2024 Election Outlook Report

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September 6, 2023

Getting Ahead this Saudi National Day: Insights & Strategy

Mamun Muhammad, Strategy Lead

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August 29, 2023

Unwrap Retail Insights with our 2023 Holiday Preview Guide

Assembly’s Insights Team

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August 18, 2023

Sustainability Has Become the Expectation for Luxury Fashion

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Reporting, Reduction, and Responsibility

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Influencer Trend Report - Summer 2023

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From Covid Pastime to Passionate Pursuit: Return of the Hobby Boom

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Get Your GA4 Running. Head Out on the Highway.

Michael McVeigh

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Direct Mail Marketing Report 2023

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Avoiding the Pitfalls of Performative Advocacy

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Why an Omnichannel approach to acquisition is key to customer engagement and growth

Kristie Naha-Biswas

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February 10, 2023

Diving Deeper: Assembly’s POV on the Future of ChatGPT for Paid and Organic Search

Amy Anderson & Clay Cazier

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February 3, 2023

Looking to the Future: Does ChatGPT Have a Role in Marketing?

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January 25, 2023

Bridging the Gap Between Brand and Performance Marketing

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January 10, 2023

Privacy Violations Continue with Meta Fined €390M: Here’s What Brands Need to Know

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December 7, 2022

The Old, the New, and the Unexpected: The Evolution of China’s Double 11

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November 22, 2022

What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?

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November 18, 2022

Unwrapping This Season's Christmas Ads

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November 2, 2022

Holiday Season Best Practices – Affiliate Marketing Edition

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October 26, 2022

A Recap of our Panel at Advertising Week New York 2022

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September 22, 2022

The Jidoka Principle: A Talent-Led Tech Approach

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September 21, 2022

Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday

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August 25, 2022

U.S. Political Media Spend: Heat Maps & AMII Values

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August 18, 2022

A Sit Down with Our Global Head of Impact

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“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape

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Future Retail Insights: Store Experience

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Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?

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An Important Lens on In-Housing Today: Talent

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"Ok, Zoomer": The Journey of Gen Z

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Meta-Clusivity: Building an Inclusive Metaverse

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Celebrating B Corp Month: Behind the B

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February 22, 2022

Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem

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January 28, 2022

TikTok Takeover – Let’s Tok Trends for 2022

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January 27, 2022

FLoC No More. Hello, Topics.

Assembly Consultancy

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December 20, 2021

Data Is Your Most Important Currency: Put It to Good Work

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December 2, 2021

COP26: A Defining Moment for Digital Agencies

Lucas Ruzowitzky

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November 16, 2021

“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience

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The Third-Party Cookie Lives to See Another Year

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Press & News

Explore featured company updates

Assembly Appoints Jason Lim as First Ever Chief Media Officer for North America

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Assembly Join Forces With The Earthshot Prize to Raise Awareness for Climate Innovations

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Ilana Casser Joins Assembly as EVP, Growth North America

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Hyatt Selects Assembly as Paid Global Media Agency of Record

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Assembly Europe Appoints Claudia Ziegenbein as Head of Search and Catherine Lux as Head of SEO

Assembly Europe

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Assembly Elevates Dan Roberts to Global VP Search

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Assembly MENA Appoints Zubair S. Siddiqui Chief Operating Officer

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