Singles' Day 2023
Singles’ Day, which started as a tongue-in-cheek way to celebrate the joys of flying solo in response to Valentine’s Day, is a major retail moment in MENA.
Singles’ Day, which started as a tongue-in-cheek way to celebrate the joys of flying solo in response to Valentine’s Day, is a major retail moment in MENA.
Referred to as Double 11, it’s held on November 11th and marks an increasingly significant search and shopping mid-point between Halloween and Black Friday in the wider Black Friday shopping season.
In this report, Assembly MENA dives into the nuances of the growing holiday and explores how brands can tap in to reach consumers in unique and strategic ways.
Singles’ Day, which started as a tongue-in-cheek way to celebrate the joys of flying solo in response to Valentine’s Day, is a major retail moment in MENA.
Referred to as Double 11, it’s held on November 11th and marks an increasingly significant search and shopping mid-point between Halloween and Black Friday in the wider Black Friday shopping season.
In this report, Assembly MENA dives into the nuances of the growing holiday and explores how brands can tap in to reach consumers in unique and strategic ways.
