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Insights

Our views on the latest in media, consumers, and culture, with perspectives from around the world.

Assembly's 2023 Impact Report
featured insights

Assembly's 2023 Impact Report

Assembly is redefining Impact as an agency. Download our 2023 Impact Report to learn more.

The Whole Health Navigation Guidebook
featured insights

The Whole Health Navigation Guidebook

Forging our wellness identities through an intentional whole health journey

2024 Ramadan Strategy
INSIGHTS

2024 Ramadan Strategy

Illuminating Pathways for Unforgettable Marketing Moments​

2024 Privacy Solutions Handbook
DATA

2024 Privacy Solutions Handbook

On March 6, 2024, the EU's Digital Markets Act will take effect. Here's how you can prepare.

2023 Gen Z Report
INSIGHTS
PEOPLE

2023 Gen Z Report

This is not your average Gen Z Report. In partnership with ThinkNow, Assembly conducted a study among 1,200 Americans to uncover that Gen Z is forming communities that transcend race, ethnicity, and even generations.

Key Shopping Dates 2023
INSIGHTS

Key Shopping Dates 2023

With the arrival of Black Friday and Cyber Monday, explore the trends influencing the holiday shopping season and discover strategies to enhance shopping experiences in the MENA region in our latest insights report.

Consent Is the New Currency: Google Set to Bring Big Changes to Europe in Q1 2024
INSIGHTS

Consent Is the New Currency: Google Set to Bring Big Changes to Europe in Q1 2024

The enforcement of the Digital Markets Act (DMA) in the European Economic Area from March 6, 2024 is bringing some changes to the way in which Google intends to make advertising on its technologies work.

Singles' Day 2023
INSIGHTS

Singles' Day 2023

Singles’ Day, which started as a tongue-in-cheek way to celebrate the joys of flying solo in response to Valentine’s Day, is a major retail moment in MENA.

Resonating in Riyadh Season: Brand Strategies for 2023-2024
Brand Strategy

Resonating in Riyadh Season: Brand Strategies for 2023-2024

This strategic recommendations piece delves into the unique opportunities presented by Riyadh Season, offering tailored insights and actionable strategies to empower brands in maximizing their digital presence during this vibrant cultural extravaganza.

Dupes: Foe or Friend?
TRENDS
LUXURY

Dupes: Foe or Friend?

Kristie Naha-Biswas, head of strategy and planning for Assembly Europe shares what “dupes” mean for the luxury brands they mimic.

Influencer Marketing: Holiday Trend Report 2023
TRENDS

Influencer Marketing: Holiday Trend Report 2023

How do you stand out during the busiest shopping time of the year? Our Influencer Marketing: Holiday Trend Report dives deep into the ways influencer content help brands break through the clutter.

2024 Election Outlook Report
RESEARCH
TREND REPORT

2024 Election Outlook Report

Assembly projects a record $12 billion in political ad spend in new report for political and commercial advertisers

Getting Ahead this Saudi National Day: Insights & Strategy
TRENDS
RESEARCH

Getting Ahead this Saudi National Day: Insights & Strategy

How brands can break through the clutter & stand out this Saudi National Day

Unwrap Retail Insights with our 2023 Holiday Preview Guide
TREND REPORT

Unwrap Retail Insights with our 2023 Holiday Preview Guide

As we head into the holiday season, our 2023 Holiday Preview Guide reveals three prevailing holiday attitudes towards value and how to think differently this holiday season.

Sustainability Has Become the Expectation for Luxury Fashion
TREND REPORT

Sustainability Has Become the Expectation for Luxury Fashion

Looking into the growing desire for sustainable options by luxury fashion consumers and how the line between impactful action and green-washing in luxury fashion marketing is thinner than ever.

Reporting, Reduction, and Responsibility
RESEARCH

Reporting, Reduction, and Responsibility

How informing consumers of the truth behind the advertising industry’s CO2 emissions is key to keeping brands and publishers accountable in building a more sustainable future

Influencer Trend Report - Summer 2023
TREND REPORT

Influencer Trend Report - Summer 2023

How to more effectively leverage influencers to drive brand relevancy and achieve your goals.

From Covid Pastime to Passionate Pursuit: Return of the Hobby Boom
TREND REPORT

From Covid Pastime to Passionate Pursuit: Return of the Hobby Boom

Examining the surge in hobbies and exploring how this widespread phenomenon influences consumer leisure choices, self-expression, and financial priorities

Get Your GA4 Running. Head Out on the Highway.
POV

Get Your GA4 Running. Head Out on the Highway.

Summer is here and you’re probably thinking about that getaway road trip you’ve been planning since February. But before you head out on the highway looking for adventure, now is the perfect time to take your new GA4 for a spin and explore the highways and bi-ways of the all new, redesigned Google Analytics 4.

Direct Mail Marketing Report 2023
RESEARCH

Direct Mail Marketing Report 2023

How to optimize your direct mail marketing campaigns to stay ahead in a rapidly evolving digital landscape.

Avoiding the Pitfalls of Performative Advocacy
POV
TECHNOLOGY

Avoiding the Pitfalls of Performative Advocacy

The easiest way for brands to avoid Performative Advocacy is to stay informed.

Why an Omnichannel approach to acquisition is key to customer engagement and growth
POV

Why an Omnichannel approach to acquisition is key to customer engagement and growth

Kristie Naha-Biswas, Head of Strategy & Planning, Europe spoke at Performance Marketing World: UNLOCKED in London. A recap of the top insights.

Diving Deeper: Assembly’s POV on the Future of ChatGPT for Paid and Organic Search
POV

Diving Deeper: Assembly’s POV on the Future of ChatGPT for Paid and Organic Search

Assembly leaders explore how ChatGPT might affect organic and paid search

Looking to the Future: Does ChatGPT Have a Role in Marketing?
POV

Looking to the Future: Does ChatGPT Have a Role in Marketing?

Associate Strategy Director for Europe, Tim Hawes breaks down generative AI and gathers insights from teams at Assembly on ChatGPT and its applications.

Bridging the Gap Between Brand and Performance Marketing
INNOVATION

Bridging the Gap Between Brand and Performance Marketing

Making the most of an integrated marketing strategy - a sit down with Assembly's James Townsend and Gale's Brad Simms.

Privacy Violations Continue with Meta Fined €390M: Here’s What Brands Need to Know
DATA

Privacy Violations Continue with Meta Fined €390M: Here’s What Brands Need to Know

Head of Consultancy, Europe Femi Taiwo, gives a view on the latest in user privacy legislation and how brands should respond.

The Old, the New, and the Unexpected: The Evolution of China’s Double 11
POV

The Old, the New, and the Unexpected: The Evolution of China’s Double 11

Our teams weigh in on the future of China's Double 11 shopping event.

What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?
POV

What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?

Our Impact Programs Lead reflects on COP27 and where the fashion industry is at in its sustainability journey.

Unwrapping This Season's Christmas Ads
POV

Unwrapping This Season's Christmas Ads

As brands launch their Christmas ads in the UK, we look at our favourites and the impact of truly owning this core brand moment.

A Recap of our Panel at Advertising Week New York 2022
POV

A Recap of our Panel at Advertising Week New York 2022

Walking the Walk & Driving the Drive – A recap of our most important takeaways from our panel at Advertising Week NYC with Lyft and Samba TV

The Jidoka Principle: A Talent-Led Tech Approach
POV

The Jidoka Principle: A Talent-Led Tech Approach

While technology is essential to our industry, talent is equally essential to the tech.

Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday
POV

Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday

A connected brand and e-commerce environment has fueled new peak periods.

U.S. Political Media Spend: Heat Maps & AMII Values
TRENDS

U.S. Political Media Spend: Heat Maps & AMII Values

Interact with each state to see their total political spending (digital + TV) YTD

A Sit Down with Our Global Head of Impact
IMPACT

A Sit Down with Our Global Head of Impact

"A central vision which fundamentally unites us" - Q&A with Gaby Sethi

“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape
TRENDS
POV

“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape

Assembly’s in-house political strategy team is currently projecting a total cycle spend of $9 billion.

Future Retail Insights: Store Experience
POV

Future Retail Insights: Store Experience

The future of retail must reconcile today's emotional realities.

Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?
POV

Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?

What does Musk's Twitter takeover mean for the future of the platform, and for advertisers?

An Important Lens on In-Housing Today: Talent
POV

An Important Lens on In-Housing Today: Talent

In-housing requires a long-term vision, and also a long-term focus on talent.

"Ok, Zoomer": The Journey of Gen Z
POV

"Ok, Zoomer": The Journey of Gen Z

What can we learn from Gen Z, the generation of contrasts?

Meta-Clusivity: Building an Inclusive Metaverse
TECHNOLOGY
INNOVATION
POV

Meta-Clusivity: Building an Inclusive Metaverse

As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable.

Celebrating B Corp Month: Behind the B
IMPACT
PEOPLE

Celebrating B Corp Month: Behind the B

March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.

Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem
POV
DATA

Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem

Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.

TikTok Takeover – Let’s Tok Trends for 2022
POV
TRENDS

TikTok Takeover – Let’s Tok Trends for 2022

With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.

FLoC No More. Hello, Topics.
POV
DATA

FLoC No More. Hello, Topics.

With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.

Data Is Your Most Important Currency: Put It to Good Work
POV
DATA

Data Is Your Most Important Currency: Put It to Good Work

Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.

COP26: A Defining Moment for Digital Agencies
POV
IMPACT

COP26: A Defining Moment for Digital Agencies

A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.

“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience
POV
PEOPLE

“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience

Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience.

The Third-Party Cookie Lives to See Another Year
POV
DATA

The Third-Party Cookie Lives to See Another Year

An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing.