Our views on the latest in media, consumers, and culture, with perspectives from around the world.
Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?
What does Musk's Twitter takeover mean for the future of the platform, and for advertisers?
An Important Lens on In-Housing Today: Talent
In-housing requires a long-term vision, and also a long-term focus on talent.
"Ok, Zoomer": The Journey of Gen Z
What can we learn from Gen Z, the generation of contrasts?
Celebrating B Corp Month: Behind the B
March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.
Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem
Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.
TikTok Takeover – Let’s Tok Trends for 2022
With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.
FLoC No More. Hello, Topics.
With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.
Data Is Your Most Important Currency: Put It to Good Work
Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.
COP26: A Defining Moment for Digital Agencies
A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.
“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience
Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience.
The Third-Party Cookie Lives to See Another Year
An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing.