Insights

Invaluable insights gained from the bold panel discussions at Sunny Side Up: A Sustainable Future for Brands

Explore 2025 predictions in brand and performance

MDLBEAST the leading Saudi music entertainment company, partnered with Assembly to help achieve its ambitious goal of selling out Soundstorm, its flagship music festival.

Assembly MENA collaborated with Mashreq to elevate brand equity through a co-branded TikTok hashtag and a carefully curated, finance-themed content hub, positioning them at the forefront of the FinTalk conversation.

Exciting insights unveiled in our latest report on Google's AI-driven search evolution

Delve into the dynamic and ever-evolving digital media sphere through the lens of luxury

Saudi National Day offers brands a unique opportunity to build meaningful connections with consumers through innovative campaigns, and this guide provides actionable strategies to help brands plan ahead and create campaigns that tap into the pride and unity of this special day.

The U.S. Department of Justice (DoJ) has determined that Google breached antitrust laws by monopolizing the search and digital advertising sectors. But what impact does this hold for advertisers and brands? Here's your guide to navigating the changes.

Assembly MENA, with Meta and Azadea Group, has delivered a MENA-first search uplift case study.

Google has reversed its decision to completely eliminate third-party cookies in Chrome, a significant shift from its earlier stance. Here's what our leading data and technology experts around the globe had to say...

Assembly's inaugural Trend Tapper Toolkit delves into the Brat Summer trend, providing insights and actionable tips to help marketers engage in impactful brand discussions.

Amazon Prime Day is just around the corner, happening on July 16th and 17th, and it's set to be one of the biggest shopping extravaganzas of the summer!

Dive into the most significant announcements from Google Marketing Live 2024

A comprehensive guide to consumer expectations, anxieties and brand distrust in a new era of AI

Discover key trends and strategies in our comprehensive Holiday Preview Guide to drive growth and create valuable experiences this holiday season.

With such a saturated market and rapidly evolving social media landscape, how can creators and brands stand out?

Assembly is redefining Impact as an agency. Download our 2023 Impact Report to learn more.

Forging our wellness identities through an intentional whole health journey

Illuminating Pathways for Unforgettable Marketing Moments​

On March 6, 2024, the EU's Digital Markets Act will take effect. Here's how you can prepare.

This is not your average Gen Z Report. In partnership with ThinkNow, Assembly conducted a study among 1,200 Americans to uncover that Gen Z is forming communities that transcend race, ethnicity, and even generations.

With the arrival of Black Friday and Cyber Monday, explore the trends influencing the holiday shopping season and discover strategies to enhance shopping experiences in the MENA region in our latest insights report.

The enforcement of the Digital Markets Act (DMA) in the European Economic Area from March 6, 2024 is bringing some changes to the way in which Google intends to make advertising on its technologies work.

Singles’ Day, which started as a tongue-in-cheek way to celebrate the joys of flying solo in response to Valentine’s Day, is a major retail moment in MENA.

Kristie Naha-Biswas, head of strategy and planning for Assembly Europe shares what “dupes” mean for the luxury brands they mimic.

This strategic recommendations piece delves into the unique opportunities presented by Riyadh Season, offering tailored insights and actionable strategies to empower brands in maximizing their digital presence during this vibrant cultural extravaganza.

How do you stand out during the busiest shopping time of the year? Our Influencer Marketing: Holiday Trend Report dives deep into the ways influencer content help brands break through the clutter.

Assembly projects a record $12 billion in political ad spend in new report for political and commercial advertisers

How brands can break through the clutter & stand out this Saudi National Day

As we head into the holiday season, our 2023 Holiday Preview Guide reveals three prevailing holiday attitudes towards value and how to think differently this holiday season.

Looking into the growing desire for sustainable options by luxury fashion consumers and how the line between impactful action and green-washing in luxury fashion marketing is thinner than ever.

How informing consumers of the truth behind the advertising industry’s CO2 emissions is key to keeping brands and publishers accountable in building a more sustainable future

How to more effectively leverage influencers to drive brand relevancy and achieve your goals.

Examining the surge in hobbies and exploring how this widespread phenomenon influences consumer leisure choices, self-expression, and financial priorities

Summer is here and you’re probably thinking about that getaway road trip you’ve been planning since February. But before you head out on the highway looking for adventure, now is the perfect time to take your new GA4 for a spin and explore the highways and bi-ways of the all new, redesigned Google Analytics 4.

How to optimize your direct mail marketing campaigns to stay ahead in a rapidly evolving digital landscape.

The easiest way for brands to avoid Performative Advocacy is to stay informed.

Kristie Naha-Biswas, Head of Strategy & Planning, Europe spoke at Performance Marketing World: UNLOCKED in London. A recap of the top insights.

Assembly leaders explore how ChatGPT might affect organic and paid search

Associate Strategy Director for Europe, Tim Hawes breaks down generative AI and gathers insights from teams at Assembly on ChatGPT and its applications.

Making the most of an integrated marketing strategy - a sit down with Assembly's James Townsend and Gale's Brad Simms.

Head of Consultancy, Europe Femi Taiwo, gives a view on the latest in user privacy legislation and how brands should respond.

Our teams weigh in on the future of China's Double 11 shopping event.

Our Impact Programs Lead reflects on COP27 and where the fashion industry is at in its sustainability journey.

As brands launch their Christmas ads in the UK, we look at our favourites and the impact of truly owning this core brand moment.

Walking the Walk & Driving the Drive – A recap of our most important takeaways from our panel at Advertising Week NYC with Lyft and Samba TV

While technology is essential to our industry, talent is equally essential to the tech.

A connected brand and e-commerce environment has fueled new peak periods.

Interact with each state to see their total political spending (digital + TV) YTD

"A central vision which fundamentally unites us" - Q&A with Gaby Sethi

Assembly’s in-house political strategy team is currently projecting a total cycle spend of $9 billion.

The future of retail must reconcile today's emotional realities.

What does Musk's Twitter takeover mean for the future of the platform, and for advertisers?

In-housing requires a long-term vision, and also a long-term focus on talent.

What can we learn from Gen Z, the generation of contrasts?

As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable.

March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.

Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.

With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.

With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.

Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.

A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.

Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience.

An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing.