Insights

Kristie Naha-Biswas, Head of Strategy & Planning, Europe spoke at Performance Marketing World: UNLOCKED in London. A recap of the top insights.

Making the most of an integrated marketing strategy - a sit down with Assembly's James Townsend and Gale's Brad Simms.

Head of Consultancy, Europe Femi Taiwo, gives a view on the latest in user privacy legislation and how brands should respond.

Our teams weigh in on the future of China's Double 11 shopping event.

Our Impact Programs Lead reflects on COP27 and where the fashion industry is at in its sustainability journey.

As brands launch their Christmas ads in the UK, we look at our favourites and the impact of truly owning this core brand moment.

Walking the Walk & Driving the Drive – A recap of our most important takeaways from our panel at Advertising Week NYC with Lyft and Samba TV

While technology is essential to our industry, talent is equally essential to the tech.

A connected brand and e-commerce environment has fueled new peak periods.

Interact with each state to see their total political spending (digital + TV) YTD

"A central vision which fundamentally unites us" - Q&A with Gaby Sethi

Assembly’s in-house political strategy team is currently projecting a total cycle spend of $9 billion.

The future of retail must reconcile today's emotional realities.

What does Musk's Twitter takeover mean for the future of the platform, and for advertisers?

In-housing requires a long-term vision, and also a long-term focus on talent.

What can we learn from Gen Z, the generation of contrasts?

As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable.

March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.

Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.

With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.

With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.

Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.

A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.

Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience.

An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing.