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Insights

Our views on the latest in media, consumers, and culture, with perspectives from around the world.

A Recap of our Panel at Advertising Week New York 2022
featured insights

A Recap of our Panel at Advertising Week New York 2022

Walking the Walk & Driving the Drive – A recap of our most important takeaways from our panel at Advertising Week NYC with Lyft and Samba TV

What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?
POV

What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?

Our Impact Programs Lead reflects on COP27 and where the fashion industry is at in its sustainability journey.

Unwrapping This Season's Christmas Ads
POV

Unwrapping This Season's Christmas Ads

As brands launch their Christmas ads in the UK, we look at our favourites and the impact of truly owning this core brand moment.

The Jidoka Principle: A Talent-Led Tech Approach
POV

The Jidoka Principle: A Talent-Led Tech Approach

While technology is essential to our industry, talent is equally essential to the tech.

Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday
POV

Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday

A connected brand and e-commerce environment has fueled new peak periods.

U.S. Political Media Spend: Heat Maps & AMII Values
TRENDS

U.S. Political Media Spend: Heat Maps & AMII Values

Interact with each state to see their total political spending (digital + TV) YTD

A Sit Down with Our Global Head of Impact
IMPACT

A Sit Down with Our Global Head of Impact

"A central vision which fundamentally unites us" - Q&A with Gaby Sethi

“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape
TRENDS
POV

“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape

Assembly’s in-house political strategy team is currently projecting a total cycle spend of $9 billion.

Future Retail Insights: Store Experience
POV

Future Retail Insights: Store Experience

The future of retail must reconcile today's emotional realities.

Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?
POV

Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?

What does Musk's Twitter takeover mean for the future of the platform, and for advertisers?

An Important Lens on In-Housing Today: Talent
POV

An Important Lens on In-Housing Today: Talent

In-housing requires a long-term vision, and also a long-term focus on talent.

"Ok, Zoomer": The Journey of Gen Z
POV

"Ok, Zoomer": The Journey of Gen Z

What can we learn from Gen Z, the generation of contrasts?

Meta-Clusivity: Building an Inclusive Metaverse
TECHNOLOGY
INNOVATION
POV

Meta-Clusivity: Building an Inclusive Metaverse

As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable.

Celebrating B Corp Month: Behind the B
IMPACT
PEOPLE

Celebrating B Corp Month: Behind the B

March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.

Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem
POV
DATA

Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem

Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.

TikTok Takeover – Let’s Tok Trends for 2022
POV
TRENDS

TikTok Takeover – Let’s Tok Trends for 2022

With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.

FLoC No More. Hello, Topics.
POV
DATA

FLoC No More. Hello, Topics.

With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.

Data Is Your Most Important Currency: Put It to Good Work
POV
DATA

Data Is Your Most Important Currency: Put It to Good Work

Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.

COP26: A Defining Moment for Digital Agencies
POV
IMPACT

COP26: A Defining Moment for Digital Agencies

A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.

“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience
POV
PEOPLE

“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience

Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience.

The Third-Party Cookie Lives to See Another Year
POV
DATA

The Third-Party Cookie Lives to See Another Year

An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing.