Our views on the latest in media, consumers, and culture, with perspectives from around the world.
Diving Deeper: Assembly’s POV on the Future of ChatGPT for Paid and Organic Search
Assembly leaders explore how ChatGPT might affect organic and paid search
Looking to the Future: Does ChatGPT Have a Role in Marketing?
Associate Strategy Director for Europe, Tim Hawes breaks down generative AI and gathers insights from teams at Assembly on ChatGPT and its applications.
Why an Omnichannel approach to acquisition is key to customer engagement and growth
Kristie Naha-Biswas, Head of Strategy & Planning, Europe spoke at Performance Marketing World: UNLOCKED in London. A recap of the top insights.
Bridging the Gap Between Brand and Performance Marketing
Making the most of an integrated marketing strategy - a sit down with Assembly's James Townsend and Gale's Brad Simms.
Privacy Violations Continue with Meta Fined €390M: Here’s What Brands Need to Know
Head of Consultancy, Europe Femi Taiwo, gives a view on the latest in user privacy legislation and how brands should respond.
The Old, the New, and the Unexpected: The Evolution of China’s Double 11
Our teams weigh in on the future of China's Double 11 shopping event.
What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?
Our Impact Programs Lead reflects on COP27 and where the fashion industry is at in its sustainability journey.
Unwrapping This Season's Christmas Ads
As brands launch their Christmas ads in the UK, we look at our favourites and the impact of truly owning this core brand moment.
A Recap of our Panel at Advertising Week New York 2022
Walking the Walk & Driving the Drive – A recap of our most important takeaways from our panel at Advertising Week NYC with Lyft and Samba TV
The Jidoka Principle: A Talent-Led Tech Approach
While technology is essential to our industry, talent is equally essential to the tech.
Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday
A connected brand and e-commerce environment has fueled new peak periods.
U.S. Political Media Spend: Heat Maps & AMII Values
Interact with each state to see their total political spending (digital + TV) YTD
A Sit Down with Our Global Head of Impact
"A central vision which fundamentally unites us" - Q&A with Gaby Sethi
“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape
Assembly’s in-house political strategy team is currently projecting a total cycle spend of $9 billion.
Future Retail Insights: Store Experience
The future of retail must reconcile today's emotional realities.
Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?
What does Musk's Twitter takeover mean for the future of the platform, and for advertisers?
An Important Lens on In-Housing Today: Talent
In-housing requires a long-term vision, and also a long-term focus on talent.
"Ok, Zoomer": The Journey of Gen Z
What can we learn from Gen Z, the generation of contrasts?
Meta-Clusivity: Building an Inclusive Metaverse
As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable.
Celebrating B Corp Month: Behind the B
March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.
Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem
Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.
TikTok Takeover – Let’s Tok Trends for 2022
With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.
FLoC No More. Hello, Topics.
With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.
Data Is Your Most Important Currency: Put It to Good Work
Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.
COP26: A Defining Moment for Digital Agencies
A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.
“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience
Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience.
The Third-Party Cookie Lives to See Another Year
An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing.