The countdown is on. Assembly’s Holiday Preview 2025 is here—your essential guide to navigating the most pivotal retail season of the year in North America. Built on proprietary research and front-line insights, this piece equips brands and marketers with a sharp lens into shifting consumer behaviors and emerging retail dynamics.
Crafted by our Strategy, Insights & Connections team, alongside our Experience & Activation and Business Consulting experts, this guide is designed to spark smarter, more strategic conversations with your teams and clients—ensuring you're prepared to seize every opportunity this holiday season.
What’s Inside:
- The Year of Intentional Spending: Consumers will shop—but with purpose. Expect steady, modest growth driven by mindful purchasing.
- Five Key Holiday Habits: From early wish-listing to the enduring magic of in-store shopping, we decode the behaviors shaping the 2025 shopper journey.
- Brick & Mortar’s Joyful Revival: Physical stores are back as experience-driven destinations, while digital remains a powerhouse for deals and promotions.