Sustainability Has Become the Expectation for Luxury Fashion
Looking into the growing desire for sustainable options by luxury fashion consumers and how the line between impactful action and green-washing in luxury fashion marketing is thinner than ever.
65% of consumers consider brands’ commitment to sustainable development when purchasing luxury products, which will only grow in the future. Although luxury consumers haven’t always been synonymous with the eco-conscious buyer, the shift is now happening - and it’s happening fast.
With consumers becoming savvier to greenwashing, luxury fashion brands are increasingly having to look at their marketing plans in order to ensure they uphold brand integrity and that they are maximising on efforts to market sustainability in an ethical and efficient way.
So, what is the modern luxury consumer looking for exactly in their journey to purchase from luxury fashion today, that they weren’t looking for previously? And how can brands gear their marketing and media plans towards discovery of their sustainability initiatives, without greenwashing? More of that inside our insights report.
65% of consumers consider brands’ commitment to sustainable development when purchasing luxury products, which will only grow in the future. Although luxury consumers haven’t always been synonymous with the eco-conscious buyer, the shift is now happening - and it’s happening fast.
With consumers becoming savvier to greenwashing, luxury fashion brands are increasingly having to look at their marketing plans in order to ensure they uphold brand integrity and that they are maximising on efforts to market sustainability in an ethical and efficient way.
So, what is the modern luxury consumer looking for exactly in their journey to purchase from luxury fashion today, that they weren’t looking for previously? And how can brands gear their marketing and media plans towards discovery of their sustainability initiatives, without greenwashing? More of that inside our insights report.
