As we enter the second half of 2024, it's crucial to identify the trends that will drive growth this holiday season. Assembly's Insights & Connections team, in collaboration with our Experience & Activation and Business Consulting experts, has prepared this comprehensive Holiday Preview Guide. This guide offers a global perspective on the holiday season, an in-depth analysis of the U.S. holiday forecast, and omnichannel strategies to create more valuable holiday experiences. Explore our insights to stay ahead and make this holiday season a success.