2024 Privacy Solutions Handbook
On March 6, 2024, the EU's Digital Markets Act will take effect. Here's how you can prepare.
On March 6, 2024, the EU's Digital Markets Act will take effect.
With an objective of tackling powerful online platforms it calls "gatekeepers", it has established clear rules for large platforms to stop unfair practices like self-preferencing, forcing competitors to use their services, and restricting user choice. Gatekeepers must allow fair app store competition, ensure user data portability, and open up their platforms to others. This aims to create a fairer digital market with more opportunities for innovation and choice for businesses and consumers
Similar to 2018’s GDPR (General Data Protection Regulation), this has important consequences for the world of digital advertising. If you use Google's advertising technologies then you will likely be impacted, as long as you have users in the European Economic Area (EEA).
Download our Privacy Solutions Handbook to discover how to prepare.
On March 6, 2024, the EU's Digital Markets Act will take effect.
With an objective of tackling powerful online platforms it calls "gatekeepers", it has established clear rules for large platforms to stop unfair practices like self-preferencing, forcing competitors to use their services, and restricting user choice. Gatekeepers must allow fair app store competition, ensure user data portability, and open up their platforms to others. This aims to create a fairer digital market with more opportunities for innovation and choice for businesses and consumers
Similar to 2018’s GDPR (General Data Protection Regulation), this has important consequences for the world of digital advertising. If you use Google's advertising technologies then you will likely be impacted, as long as you have users in the European Economic Area (EEA).
Download our Privacy Solutions Handbook to discover how to prepare.
