Uncover Luxury, Beauty, Fashion & Retail insights into the busiest shopping period of the year with Assembly’s Peak report. Consumers are shifting spending habits and behaviours this year in the EU, with 40% of them spending less than they did during the same period in 2022.
Despite these financial pressures, gifting is still up overall and consumers are looking for brands to offer value over price. The appetite to spend remains – gifting and self-gifting present opportunities across all verticals, with 71% of consumers planning to purchase a gift during Black Friday.Brands need to give consumers a reason to shop beyond price by creating value at key moments in the user journey.
Dive into three key recommendations for this Peak season and what you can expect inside the report.