Agentic Commerce: The Future of AI Search

Search just changed again: it’s now predictive, generative, and agentic. 

Agentic commerce is turning search into action. With new updates from Google and Microsoft, AI agents can now help consumers discover, compare, and purchase products directly within AI surfaces, often without ever visiting a brand’s website.

Assembly is building for this shift now. Our agentic commerce playbook helps brands win across AI-driven discovery and checkout by strengthening structured product data, schema, feeds, and AI-native paid formats, so AI assistants can find, understand, and trust what you sell.

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