Assembly Named Global Integrated Media Agency For Fossil Group, Inc.
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include watches, jewelry, handbags, small leather goods, belts and sunglasses.
Global media agency Assembly has been appointed Global Integrated Media Agency for Fossil Group, Inc., a renowned leader in consumer fashion accessories, after a competitive review process. This partnership marks a pivotal step in Fossil Group's strategic efforts to unify and elevate its global media initiatives across its diverse brand portfolio. Assembly will consolidate Fossil Group's global integrated media efforts across paid, earned, and owned media channels becoming Fossil Group's trusted business partner.
Assembly's adeptness in connecting global audiences with full-funnel solutions that drive brand performance, cutting-edge data and technology solutions, and consistent measurement across the globe played a crucial role in Fossil Group's decision-making and securing the partnership.
"Selecting Assembly as our new global media agency of record marks a significant moment in time for Fossil Group. This partnership symbolizes a fresh chapter in our growth story. We are excited to leverage Assembly's expertise and insights to support our portfolio of brands and connect with consumers in more meaningful and engaging ways," said Lisa Pillette, Global Chief Marketing Officer at Fossil Group.
Assembly Global CEO Rick Acampora adds, "We're not just taking on a new assignment with Fossil Group; we're embracing a mission to redefine the essence of brand performance and consumer engagement for the most dynamic brands across the world. Fossil Group is about connecting people to what matters most, time. It is our time to think differently and time to drive innovation together."