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Agency News

Assembly Hires Ryan Garner as First-Ever Mena Chief Activation Officer

The Stagwell (STGW) agency accelerates omnichannel media innovation in region with new leadership

Assembly Hires Ryan Garner as First-Ever Mena Chief Activation Officer

Today, Assembly announced the appointment of its inaugural Chief Activation Officer in MENA, Ryan Garner. In this strategic leadership role, Garner will spearhead media activation and delivery, reporting to Assembly's MENA CEO Faisal Dean.  

Garner will partner with leadership across functions to drive Assembly's goals forward in MENA – managing key media partnerships and fostering high-performance teams driven by AI and automation for optimal brand and performance results. He will oversee roughly 140 individuals across the Paid Media Department.  

Said Garner, "Assembly contributes unparalleled performance media. I look forward to partnering with Faisal to build on Assembly's MENA momentum, continuing to take market share with market-leading data, talent, and tech capabilities."

Garner brings over 15 years of digital experience leading award-winning performance teams at both Publicis and Dentsu – consistently delivering exceptional results across a diverse range of industries and working with blue-chip clients such as P&G, Stellantis, and YOOX Net-a-Porter (Ynap).  

"Ryan's appointment as Chief Activation Officer is another strategic milestone in positioning Assembly as the go-to omnichannel media agency. His exceptional track record, innovative mindset, and proven ability to drive results across diverse industries align seamlessly with our vision for growth," said Faisal Dean, Assembly MENA CEO.

Garner's appointment is effective immediately.