London, 6th March, 2025 – Global media agency Assembly announced today the appointment of Ed Auden as Head of Google Marketing Practice and Keith Lavender as Head of Google Marketing Practice Operations, effective immediately. Set to strengthen the agency’s deep expertise in Google Marketing Platform (GMP), these strategic appointments will fuel client growth via enterprise-level advertising solutions throughout the European region.
Auden and Lavender will leverage their combined commercial and operational expertise to enhance Assembly’s Google Marketing Practice, unlocking the full power of Google’s Cloud, Ads, and Measurement ecosystem. Leveraging best-in-class infrastructure, automation and data utilisation, the duo will deliver future-ready, privacy-centric solutions that bridge the gap between data collection, user experience, and regulatory compliance – ultimately supercharging media effectiveness for Assembly clients.
As Head of Google Marketing Practice, Auden will lead commercialisation and drive incremental business growth for the agency. Auden joins Assembly from Incubeta, where he served as Head of Commercial, GMP. He brings over a decade of experience in scaling media performance for various organisations, primarily through the implementation and adoption of Google’s suite of integrated ad tech and measurement solutions.
Working in tandem with Auden, Lavender will optimise operations to enhance client offerings through innovative solutions. Previously Head of Data Insights at AXA UK, one of the first in the financial industry to incorporate Google solution, Lavender has been a pioneer in Google Analytics development and implementation for over 20 years. His extensive knowledge within the highly regulated financial services sector offers a unique perspective on data management.
Clare Chapman, CEO of Assembly Europe, said: “Welcoming Ed and Keith to our team marks a new chapter in our strategic growth. Both are proven leaders within Google Practice with a strong track record of developing digital maturity for businesses, particularly in highly regulated industries. As AI continues to shake up our sector, we are here to help our clients stay ahead of the game — equipping them with the most client-centric, scalable, and integrated GMP offerings to remain future-ready.”
With Auden and Lavender now at the helm, Assembly — a GMP Sales Partner with full-stack reselling capabilities across SA360, DV360, CM360, and GA4 — will continue empowering businesses to license, implement, and maximise the value of Google’s privacy-safe ad tech and measurement solutions with enhanced expertise and momentum.
Both Auden and Lavender will report to Clare Chapman, Assembly Europe’s recently elevated CEO.