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Agency News

Mashreq Bank Partners with BNG/Assembly for Media AOR

BNG/Assembly will help elevate the Mashreq brand across the MENA region.

Mashreq Bank Partners with BNG/Assembly for Media AOR

Brand New Galaxy (BNG), a leading global marketing, commerce, and technology company, has announced today that they have secured the media remit of Mashreq Bank in the MEA region. This win comes into play as they partnered with sister agency Assembly MENA, part of Stagwell (NASDAQ: STGW) , who recently welcomed BNG into their fold.

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The partnership of BNG MEA and Assembly MENA, along with their data-driven approach to performance marketing, were a winning bet for Mashreq Bank, who were looking for a tech and data focused agency with a deep understanding of the MEA banking sector. As Mashreq’s media agency, BNG/Assembly will be responsible for integrated media, branding and performance marketing, with a special focus on driving customer acquisition across Mashreq products and services in the region.

Zubair Siddiqui, COO, BNG MEA, said: “Mashreq has always been a leader in its category when it comes to tech-driven banking solutions, and we are excited to be partnering in their journey to scale up data-driven growth.”

Rania Nerhal - Chief Client Experience & Conduct Officer and Acting Chief Marketing Officer, Mashreq Bank, said: “We are delighted to collaborate with BNG/Assembly, who share our vision and forward-thinking customer centric marketing solutions focused on data, digitization, and the adoption of the latest technologies. By working together, we are confident that BNG/Assembly will help elevate the Mashreq brand across the region.”

“Mashreq are at a very exciting stage of their growth and we’re looking forward to enhancing their brand and driving performance in their marketing. Brand New Galaxy and Assembly have come together to offer a leading suite of services and solutions combining traditional and digital media that we’re confident will propel Mashreq’s business to the next level”, added Kinloch Magowan, Regional Director, Assembly MENA.

About Assembly

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We're home to more than 1,500 of the industry's top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Assembly MENA operates with 130+ specialists across 3 offices in UAE, KSA, and Egypt with advanced performance marketing tools, solutions, and processes.

About Brand New Galaxy

Brand New Galaxy MEA is an integrated commerce platform founded in Warsaw in 2017 and globally owned by Stagwell Inc. BNG currently employs over 500 employees across 8 global markets. BNG is operating in MEA region since 2020 and delivers integrated ecommerce solutions, creative and content, media, performace and technology solutions to leading regional and global brands.

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About Stagwell Media Network

Stagwell's Media Network is a group of leading omnichannel agencies home to more than 3,500 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, Brand New Galaxy, MMI Agency, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

For all enquiries, please contact:
Komal Bajaj
Communications Consultant
+971 50 7945803