Elevating eRetail with a data-driven content strategy
Pet Nutrition & Digital Commerce
What We Did
We partnered with Royal Canin to craft a data-led content strategy—elevating product storytelling, driving consistency, and reinforcing their science-backed authority.
Results
The new content outperformed legacy versions in user research—seen as more tailored, trustworthy, and emotionally resonant. Testing showed improved brand recall and a stronger connection to pets' health needs.
+5%
lift in brand recall
+Eng.
with optimized PDPs
+Trust
and care perception
