Transforming online traffic into real-world footfall for Ralph Lauren
Luxury Retail
What We Did
We partnered with Ralph Lauren to bridge digital engagement and store traffic using omnichannel bidding and PMAX campaigns across key European markets—driving in-store visits without sacrificing online performance.
Results
With 86% of luxury fashion purchases still made in-store, our goal was to bridge the gap between online search and offline shopping. By focusing on markets with minimal promotions, we delivered +15% incremental store visits. This approach also achieved a €10 return per incremental visit and improved campaign efficiency.
15%
incremental store visits
10€
return on additional store visit
+Efficiency
across test markets
