Elevating Chinese New Year travel with an omnichannel experience
Pet Nutrition & Digital Commerce
What We Did
We partnered with Mandarin Oriental to launch a full-funnel, emotionally driven campaign—blending digital, social, and KOL content to reach high-income travelers.
Results
Through a strategically timed, emotionally rich campaign, Mandarin Oriental achieved strong lift in both brand engagement and conversions. The results included a 15% uplift in bookings, 50% increase in booking revenue, and +20K social followers within three months.
+50%
more brand exposure than target
100%
more social engagement than target
+50%
in booking revenue, +15% in total bookings
