Driving full-funnel impact for luxury skincare brand, La Mer with #EyesFeelBright campaign
Beauty & Skincare
What We Did
We partnered with La Mer to launch a full-funnel, omnichannel strategy for the #EyesFeelBright campaign—guiding high-intent audiences through a seamless customer journey to boost conversions and brand affinity.
Results
The campaign bridged upper-funnel awareness and lower-funnel conversion, creating a seamless customer journey. This approach helped La Mer sustain growth post-holiday and drive measurable lift across brand engagement and eCommerce performance.
+Eng.
through full-funnel media
+Cvr.
on Eye Concentrate
+Rev.
growth post-holiday
