Boosting awareness with an always-on, full-funnel strategy
Beauty & Haircare
What We Did
We worked with amika to further amplify reach and consideration with a TikTok-first, full-funnel strategy on their bestselling hair collections.
Results
With the brand’s multi-pronged, always-on strategy that wove together ad tools, creative techniques, and Brand Lift Studies, amika not only crafted hair transformations but also a winning TikTok strategy. The full-funnel approach yielded a 4% brand familiarity rise and a 5% spike in intent to purchase, showcasing the prowess of always-on, full-funnel strategies in driving reach and consideration.
9%
lift in ad recall
4%
lift in familiarity
5%
lift in purchase intent
